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Transaction
cost analysis is a standard tool used across corporate, securities, bankruptcy,
and related areas of business law to understand how firms respond to particular
market conditions.The fundamental
premise of such analysis is that markets are costly mechanisms for organizing
economic production.In some
instances managerial direction will be cheaper than market negotiation, in
which case the business will develop an internal capacity to produce the
necessary input.The decision
whether to make an input or buy it in the market will be determined by which
option presents lower transaction costs.
This perspective
implies that firms will integrate some activities, growing to a size dictated
by market transaction costs, and assuming a structure that will lower their
internal transaction costs.Applicable
legal regimes are an important factor determining both the transaction costs
facing firms and the structures that they can adopt in response to such
costs.Laws governing the form of
business association, and those governing employee relations may dictate or limit
the strategies that firms can adopt in order to manage such costs.
An
important consideration in the provision of production inputs is the ability of
a firm to appropriate the value of investments in innovation.Valuable information is a particular
problem in this regard, as Kenneth Arrow observed long ago: once the
information is disclosed to a business partner, or even to an employee, it
becomes impossible to retrieve and difficult to control.The partner or employee may quickly
become a former partner or employee, departing with the disclosed information.
Firms may
of course use contracts in an attempt to prevent such strategic behavior,
specifying contract terms that allocate the risk of defection by employees or
partner firms.However, contracts
are inevitably incomplete, and cannot specify the resolution of all possible
contingencies.Such conditional
loopholes, together with the difficulty and expense of enforcing the contract
in cases of breach, leaves firms vulnerable to hold-up and strategic behavior.Integration eliminates the need for
outsourcing contracts, but exacerbates the problem of employee
misappropriation.
Certain structural strategies may
ameliorate this hazard as well.For
example, the firm may use the offer of stock options as an incentive to retain
employees with valuable human capital who might otherwise move to a competing
firm or strike out on their own.Options with delayed vestiture provide an incentive for the employee to
remain with the firm. But more importantly, stock will tend to align the
incentives with the employee with those of the firm; the better the firm
performs, the more valuable its stock.Employees with a vested interest in the firm’s stock will be more
inclined to work toward the success of the firm.
Thus,
firms will utilize structural and organizational arrangements to appropriate
the value of innovations and such arrangements will be governed by a mixture of
corporate, securities, employment, and labor law.A number of commentators have also suggested that
intellectual property rights may improve, or at least alter, the transaction
cost landscape facing firms.For
example, patents may lower transaction costs by guarding against Arrow’s
predictions for information disclosure; information may be disclosed in a
negotiation, safeguarded by a strong exclusive right, lowering the costs of
hold-up and defection.Trade
secrecy can similarly guard against employee misappropriation of the firm’s
intellectual assets.Market
negotiations thus become less costly, leading to more
outsourcing, and to smaller, more entrepreneurial firms.
However,
the provision of intellectual property may be a mixed blessing, as exclusive
rights will lower transaction costs only to a point, and only under particular
conditions.Beyond that point,
intellectual property rights may actually raise transaction costs, leading to
inefficient firm growth.For example,
multiple or overlapping patent rights may produce an anti-commons that makes it
difficult for firms to secure freedom to operate. Adding intellectual property to the transaction cost picture
thus complicates the choices facing firms, and may push them toward either
integration or outsourcing, depending on the circumstance.
Thus,
adding intellectual property rights into the mix creates a complex
transactional landscape that may induce firms to vertically integrate or
downsize, depending on the situation.But a poorly investigated or appreciated effect of adding intellectual
property into the transaction cost mixture is its potential effect on competing firms.Studies to date have focused largely on
the response of rights holders to altered transaction costs.However, it is becoming clear that, at
least in certain instances, the presence of intellectual property rights in the
marketplace will prompt competitors, who may be potential infringers, to adopt
defensive business structures.
For
example, Langinier
and Marcoul have developed a formal model suggesting that formation of
networks of suppliers may be deterred due to patent law’s contributory
infringement rule. The implications of this model for transaction cost analysis
are striking.In particular, one
social cost of the contributory infringement rule may be to prevent potential
infringers from outsourcing some production functions – pushing them instead
toward inefficient integration and development of internal capacity.
Similarly,
the current patent jurisprudence on divided infringement creates a negative
space, outside the current patent system, that militates in favor of particular
business structures for competitors.Infringement of a method patent requires that a single entity, or
multiple actors under the control of a single entity, perform each step of the
method stated in the patent claims.This opens the possibility that competitors of a patent holder may
outsource particular steps in an otherwise infringing industrial process,
pushing a competing firm away from vertical integration.But the question of indirect liability
in this situation, as explored by Langinier and Marcoul, remains
unsettled.The Akamaicase currently before the Supreme Court will likely clarify the indirect
infringement question, and the outcome will determine whether competitors of
method patent holders are pushed toward outsourcing or integration in order to
avoid infringement.
Dan L. Burk is Chancellor’s Professor of Law at the
University of California, Irvine. He
can be reached at dburk at law dot uci dot edu.